PREFERRED VISION CARE
 

A Historical Perspective of
The Vision Benefit Industry

 By:

 Paul J. Disser
Chief Executive Officer

and

Select Authors
 Available Articles

 2006

Feature Article: HSA 2.5.NET - ICMG Marketing News, Jun, 2006

 2005

Eyeing the Options - B & C Solutions, Jan, 2005

Whose Ox is Being Gored? - Broker World, Feb, 2005

 2003

Increase Your Sales: Focus on Vision Care! - HIU, May, 2003

How Will We Be Remembered? - LIMRA's MarketFacts Quarterly, Fall, 2003

 2002

Focusing on Facts: Change Creates Economic Opportunities - LIMRA's MarketFacts, Sep-Oct, 2002

Vision Care Revealed New Horizons - Professional Insurance Agents, November, 2002

 2001

Engineering Work Force Asks For A Vision Benefit, Firm Responds With Company-Paid Discount Plan - EBPR, April, 2001

 1999

"Laser Surgery Added To Vision Care Benefits" - Enrollment Specialists, April, 1999

 "Benefit Program To Cover Laser Eye Surgery Responds To Requests By Insurers, Brokers/Agents" - Insurance Advocate, April 17, 1999

 "Spectrum Vision Systems" - Broker World, April, 1999

 "The Vision Care Benefits Picture Improves with the Addition of Laser Surgery" - Health Insurance Underwriter, May, 1999

 "Increase Sales by Focusing on Vision Care" - Agent's Sales Journal, August, 1999

 "Laser Surgery Added To Vision Care Benefits" - Life Association News, August, 1999

 1998

"P-C Agents Should Focus On Vision Care" - National Underwriter, April 13, 1998

 "Health Care- Crisis or Opportunity" - LIMRA'S MarketFacts, July/August, 1998

 "Vision Testing Policies for Driver License Renewal" - Optometry and Vision Science, February, 1998

 1996

"Vision Care, Once Seen As 'Stepchild' Of Benefits, Grows In Popularity Among Employers, Employees" - Underwriters Report, January 4, 1996

 "Vision Care: A New Growth Market" - N ational Underwriter, March 4, 1996

 "New Focus On Vision Care Reveals a Growing Market" - National Underwriter February 12, 1996

 "Focus On Vision Care Reveals Large, Relatively Unexplored Market" - Illinois Broker, 2nd Quarter, 1996

 "Ancillary Group Product Sales Growing Rapidly In Popularity" - Wisconcin Broker, May, 1996

 "Sharpening the Focus on Vision Care Benefits" - LIMRA'S MarketFacts, September/October, 1996

 "Senior Market Opportunities" - Insurance Insights, September/October, 1996

 1995

"Booming Field Winning Sharper Focus In Marketplace" - Vision Care, September, 1995

 1994

 "Trade High Cost/Low Utility Benefits for Low Cost/High Utility Vision Plan" - Exchange, Inter-Company Marketing Group, 1994

 President's Corner - "Tempus Fugit" - Insurance Insights, January/February 1994

 President's Corner - "My Fellow MI 2 Members" - Insurance Insights, March/April 1994

 "Concerns Over Changes In Nations Health Care Delivery System May Be Justified, But Opportunities Overshadow Them" - Insurance Marketing, June 1994

 1993

"Managed Care Can Be Mastered With Cooperation" - 20/20's Vision Monday- January 22, 1993

 "A Funny Thing Happened On The Way To The (Health Care) Forum" - Broker World- May, 1993

 "Vision Care Retrospective: The Upbringing of a Billion Dollar Stepchild" - AAPPO Journal, 1993

 "Vision Benefits Continue To Gain Acceptance in the Market" - ICMG Heritage, Fall, 1993

 "So You Want To Sell Vision Care Plans" - Health Insurance Underwriter- October 1993

 "The Field Is Wide Open For 'Ancillary' Group Product Sales" - Interview of Paul Disser by Denise Roesler-Cunningham, CLU - Group Products- November 1993

 "Top 25 Specialty PPO's" (#2 Spectrum Vision Systems, Inc.) - Healthcare- December 1993

 1991

"The Thriving Market Of Ancillary Benefits" - Broker World- October 1991

 1990

"Spectrum Vision Systems" - 20/20's Special Report - Managed Care, August 1990

 1988

"Ancillary Products in the Health Insurance Industry" - A Necessity In Today's Uncertain Environment - Broker World- June 1988

 "Spectrum Works With Labs to Form Extensive PPO Base" - Optic Index- September 5, 1988

 "Art Of Pricing - A Sensitive Matter" - 20/20's Vision Monday - September 12, 1988

1983

"March Of The Lemmings" - Government Hopeful On Healthcare Costs National Underwriter- March 26, 1983
 

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