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 THE NEW
VISION
Between the years 1946 and 1964, America
experienced a birth rate unprecedented in the history of the nation. Nearly
76 million people were born. Today, those individuals who make up the
"Baby Boom" generation are approaching their middle years, and many
are experiencing the need for vision care and corrective eyewear. ......continued
Why should
your company offer Vision Care coverage?
 FACT:
Of the 76 million Americans in the "Baby
Boomer" generation, every year for the next 10 years we will add 1 million
of these baby boomers to the roles of eye glass wearers.- American
Demographics-Internet, 5/99
FACT:
From a list of 21 different Financial security
products, employees indicated that the following six were the most frequently
purchased voluntary benefits:
Dental insurance (55%), disability insurance (36%), vision care(35%),
life insurance (31%), accidental death and dismemberment coverage (30%),and
mutual funds (21%).- Life Insurance Selling- 5/99
 FACT:
50% of the companies listed in the 46th Annual Group A & H Survey
offer a vision care component in their product offerings to their insured.- Employee
Benefit Plan Review-5/99
FACT:
A recent poll indicates two thirds of surveyed employees would trade at
least one vacation day for vision coverage, and most of them would trade two.
Self Insurer- 3/99 pg. 34 (American Optometric Association Ad)
Preferred Vision CareÒ has the right product and national coverage you
require to meet your needs. Contact us at 913-451-1672ext: 409 for
information on how to incorporate this valued product into your offering.
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