Spectrum Vision Systems’ Preferred Vision Care (PVC) program has about 3,000 independent optometrists under contract to service approximately 1,350,000 members. (That number includes people employed by 5,000 companies and those employees’ dependents.) PVC, which is sponsored by about 40 insurance companies as well as employers, operates as a member discount program, according to the company’s […]

To the editor: Judith Lee’s column (Vision – Monday, Aug. 15), “Profitable Pricing Calls for Strategy” addresses an issue we have been dealing with in the independent professional sector for more than five years. Of the components comprising professional services marketing, the art of pricing is second only to promotion (advertising) in terms of sensitivity. […]

Ancillary Products in the Health Insurance Industry; A Necessity In Today’s Uncertain Environment “As you may recognize by now, the market for vision benefits is ripe . . . the only remaining question is, Is it worth your time to sell?’ Maybe a more appropriate question is, ‘Can you afford not to sell it?’ ” […]

TO THE EDITOR In your article, “Government Hopeful On Health Costs,” (Feb.19) you quote Donald W. Moran, associate director of budget, Office of Management and Budget, as saying “the marketer . . . can build in prevention in the price of the policy.” In giving Mr. Moran the benefit of the doubt as to why […]