It was the best of times, it was the worst of times.” This opening from Charles Dickens’ A Tale of Two Cities applies as much today to the subject of health care as it did to Dickens’ epic novel. Perspective is rarely objective. Crisis or opportunity usually depends on which end of the barrel you […]
BY PAUL J. DISSER Chairman, CEO, and President of Spectrum Vision Systems, Inc. No fuss. No underwriting. No risk exposure. Just pure profit. This attractive scenario and pleasant bottom-line result is being realized by insurers offering low-cost and much-needed vision care as an enhancement and valuable add-on to the primary package being sold (whether it […]
The current uneasiness in the marketplace about the final outcome of federal health care reform has created an opportunity in the marketplace that has been spotted by knowledgeable life/health agents. They understand that the government’s goal is to ultimately have comprehensive coverage for all people and that, by voluntary or forced methods, all areas of […]
As you begin to read this article, the odds are you’re doing so with the aid of eyeglasses. That’s because 64 percent of our nation’s working populace over the age of 17 wear corrective lenses, and the percentage of the growing number of retired seniors who do so is even higher. Coast to coast, all […]
Today there’s a new and reengineered approach to the marketing of vision care benefits to a receptive audience. The reengineered approach comes into the marketing spectrum based on lessons learned. In the past, some agents in their enthusiasm to make the sale at times failed to mention that the coverage being provided was less than […]
Today there’s a new and reengineered approach to the marketing of vision care benefits to a waiting and receptive audience. Vision, once considered the “stepchild of benefits,” has grown in popularity since its introduction over three decades ago. And, based on sheer volume, all signs point to the momentum continuing. The reengineered approach comes into […]
As agents, brokers and the companies they represent on both the property/casualty and life/health sides of the industry aisle continue to scurry hither and yon in search of something of value, many of them have overlooked the booming and ever-growing vision care marketplace. Those who take the time to do so will find a huge […]
It has been said that an idea, to be suggestive, must come to the individual with the force of revelation. And so, some 30 years after first appearing in the marketplace, an ever-growing number of marketers are focusing, some for the first time, on the booming field of vision care. This evolution to a conclusion […]
According to what you’ve read or heard most recently, these are—take your pick—either the worst of times or the best of times for industry marketers. It’s all, of course, in the eye of the beholders—quickly followed by seemingly endless messages of optimism (a few) or woe (a lot). No wonder so many practitioners are puzzled. […]
It is hard to believe it has been almost one year since our 24th Annual Meeting in Washington D.C. Personally, it feels like the time has evaporated overnight. However, during that time, a great deal has occurred within the healthcare/benefits community and within MI2. As my term as President of MI2 draws to a close, […]
